SENIOR LEADERSHIP. FRACTIONAL COMMITMENT.
Your growth
doesn't need
more noise.
It needs leadership.
I help founders connect marketing, operations, and execution—so a clear strategy becomes the way your business runs.
Custom engagements · Retainer-based · Strategy + execution
THE CONNECTED BUSINESS01 / SYSTEM VIEW
MARKETINGOPERATIONS
ONE DIRECTION. SHARED ACCOUNTABILITY.Growth
Operating System™
StrategyPeopleProcess
01Create demandAttract the right opportunities
02Deliver consistentlyTurn promises into performance
03Build capacityGrow beyond the founder
STRATEGY+MARKETING+OPERATIONS+PEOPLE+EXECUTION
THE REAL BOTTLENECK
Plenty of activity.
Not enough alignment.
The tools are there. The people are busy.
But you're still holding it all together.
A website, a CRM, contractors, salespeople, AI tools, and a growing team can still leave you with a fragmented business. More activity won't solve unclear priorities, broken handoffs, or work that nobody owns.
I bring the leadership that makes the pieces work together.
DOES THIS SOUND FAMILIAR?
You've outgrown
founder-led everything.
You don't need every box checked.
One persistent bottleneck can limit the whole business.
01You're the default owner.
Every marketing decision, operational issue, and team question still lands on your desk.
02Activity isn't becoming pipeline.
Content, campaigns, and sales outreach happen without a shared plan or clear follow-through.
03Growth is exposing the gaps.
Handoffs break, delivery varies, and your processes depend on people remembering what to do.
04Your team needs direction.
You have capable people, but priorities, ownership, and performance expectations aren't clear.
05Your systems don't connect.
Software, vendors, and workflows add complexity instead of giving you visibility and control.
06You need executive judgment.
You need experienced leadership, but a full-time COO or CMO isn't the right next hire.
WHAT I LEAD
Two disciplines.
One accountable growth plan.
Bring me in where the business needs leadership most—marketing, operations, or both.
CMO / MARKET & REVENUEBuild the demand
your business needs.
01 / StrategyPositioning, ideal customers, offer strategy, go-to-market planning, and 90-day growth priorities.
02 / DemandLead generation, LinkedIn, content, outbound campaigns, partnerships, and referral systems.
03 / ConversionMessaging, funnels, lead nurturing, calls to action, and sales / marketing alignment.
COO / PEOPLE & PERFORMANCEBuild the capacity
to deliver on it.
01 / OperationsCustomer journeys, delivery workflows, process improvement, handoffs, and capacity planning.
02 / SystemsCRM, automation, practical AI implementation, dashboards, SOPs, and workflow design.
03 / ExecutionTeam ownership, vendor coordination, weekly priorities, accountability, and performance reviews.
The connection matters.Marketing creates the opportunity. Operations delivers the promise. Leadership keeps both moving toward the same goal.
A REPEATABLE WAY TO MOVE FORWARD
The Growth
Operating System™
Clear decisions. Defined ownership.
A rhythm your team can actually run.
01Diagnose
Find where growth, delivery, or execution is actually breaking.
02Prioritize
Choose the few outcomes that matter most in the next 90 days.
03Build
Create the messaging, systems, processes, and responsibilities.
04Execute
Coordinate the people, campaigns, and operating priorities.
05Measure
Track pipeline, delivery, capacity, and the metrics that matter.
06Optimize
Improve what's working. Resolve what is slowing the business down.
YOUR FIRST 90 DAYS
From scattered effort
to a shared operating rhythm.
An illustrative engagement.
Your priorities shape the actual plan.
DAYS 01–30Clarity.
Understand the business before adding more work.
- Marketing and operations audit
- Positioning and offer review
- Customer journey and handoff mapping
- Systems and capacity assessment
- Baseline metrics and 90-day priorities
FOCUS A clear direction
DAYS 31–60Build.
Put the foundations and ownership in place.
- Messaging and campaign architecture
- Lead generation and CRM workflows
- Delivery processes and SOPs
- Team roles and responsibilities
- Scorecard and meeting rhythm
FOCUS A connected system
DAYS 61–90Momentum.
Lead execution, learn, and refine.
- Launch priority initiatives
- Review pipeline and conversion
- Improve delivery and handoffs
- Coach ownership and accountability
- Plan the next growth cycle
FOCUS Accountable execution
Every engagement is customized to your company's stage, resources, challenges, and growth objectives.
FLEXIBLE FRACTIONAL LEADERSHIP
The right level of leadership.
For the stage you're in.
01 / ADVISORYDirection & accountability
For founders with an execution team who need senior judgment, prioritization, and a consistent review rhythm.
Your team executes. I help guide it.02 / EMBEDDEDActive leadership
For businesses that need hands-on leadership across marketing or operations, including initiatives, vendors, and internal teams.
I lead the plan and coordinate execution.03 / INTEGRATED GROWTHCOO + CMO partnership
For companies that need deeper involvement connecting demand generation, delivery, systems, and team performance.
One leadership relationship across both. Retainer-based and tailored to scope, company stage,
and the level of involvement your business needs.
Discuss your situation
WHAT PROGRESS SHOULD LOOK LIKE
Measure the business.
Not just the activity.
We define success together, establish a baseline, and review the signals that show whether the plan is working.
Pipeline visibility
Know where opportunities come from and what happens after a lead arrives.
Track: qualified opportunities, conversion, follow-upReliable execution
Give priorities an owner, a deadline, and a regular performance conversation.
Track: commitments completed, cycle time, reworkFounder capacity
Build the ownership and systems that reduce dependence on you.
Track: escalations, delegated decisions, founder timeThese are engagement objectives, not claims of past client results or guarantees.
MEET TODD DAVIS
A marketing mind.
An operator's instinct.
Todd DavisFractional COO / CMO

A good strategy only matters if the business can execute it.
My work connects marketing leadership with operations and systems. I help founders see the whole picture—from how a company attracts the right customer to how the team delivers on its promise.
That means asking practical questions: Who owns this? What process supports it? What happens when a lead comes in? How will we know it's working?
“Build the marketing and operating system your next stage of growth requires.”
Connect with Todd on LinkedIn
START WHERE YOU ARE
One conversation can be
the right first step.
FOCUSED SUPPORTLinkedIn Over Lunch
Bring one LinkedIn challenge. Get focused, pay-as-you-go support.
Get LinkedIn supportSTRATEGIC CLARITYAsk Me Anything
Bring your biggest marketing or business challenge to a strategy consultation.
Book an AMA sessionONGOING LEADERSHIPFractional COO / CMO
Senior leadership that connects strategy, systems, and execution.
Apply for fractional support
LET'S FIND THE RIGHT NEXT STEP
Less founder
dependency.
More business
momentum.
If your business has outgrown disconnected campaigns, improvised processes, and founder-led everything, let's talk about what comes next.
A CLEARER STARTING POINTWhere is growth
getting stuck?
Start with the free Growth Bottleneck Assessment. Look at how your business attracts, captures, nurtures, converts, delivers, and compounds growth.
01Share your business context and your next 90-day goal.
02Assess the six stages of your growth system.
03Use your findings to start a focused conversation about support.
Take the growth assessmentOpens the Growth Bottleneck Assessment on Jotform.