SENIOR LEADERSHIP. FRACTIONAL COMMITMENT.

Your growth
doesn't need
more noise.
It needs leadership.

I help founders connect marketing, operations, and execution—so a clear strategy becomes the way your business runs.

Custom engagements · Retainer-based · Strategy + execution

THE CONNECTED BUSINESS01 / SYSTEM VIEW
MARKETINGOPERATIONS
ONE DIRECTION. SHARED ACCOUNTABILITY.

Growth
Operating System™

StrategyPeopleProcess
01Create demandAttract the right opportunities
02Deliver consistentlyTurn promises into performance
03Build capacityGrow beyond the founder
STRATEGY+MARKETING+OPERATIONS+PEOPLE+EXECUTION

THE REAL BOTTLENECK

Plenty of activity.
Not enough alignment.

The tools are there. The people are busy.
But you're still holding it all together.

A website, a CRM, contractors, salespeople, AI tools, and a growing team can still leave you with a fragmented business. More activity won't solve unclear priorities, broken handoffs, or work that nobody owns.

I bring the leadership that makes the pieces work together.

DOES THIS SOUND FAMILIAR?

You've outgrown
founder-led everything.

You don't need every box checked.
One persistent bottleneck can limit the whole business.

01

You're the default owner.

Every marketing decision, operational issue, and team question still lands on your desk.

02

Activity isn't becoming pipeline.

Content, campaigns, and sales outreach happen without a shared plan or clear follow-through.

03

Growth is exposing the gaps.

Handoffs break, delivery varies, and your processes depend on people remembering what to do.

04

Your team needs direction.

You have capable people, but priorities, ownership, and performance expectations aren't clear.

05

Your systems don't connect.

Software, vendors, and workflows add complexity instead of giving you visibility and control.

06

You need executive judgment.

You need experienced leadership, but a full-time COO or CMO isn't the right next hire.

WHAT I LEAD

Two disciplines.
One accountable growth plan.

Bring me in where the business needs leadership most—marketing, operations, or both.

CMO / MARKET & REVENUE

Build the demand
your business needs.

01 / Strategy

Positioning, ideal customers, offer strategy, go-to-market planning, and 90-day growth priorities.

02 / Demand

Lead generation, LinkedIn, content, outbound campaigns, partnerships, and referral systems.

03 / Conversion

Messaging, funnels, lead nurturing, calls to action, and sales / marketing alignment.

COO / PEOPLE & PERFORMANCE

Build the capacity
to deliver on it.

01 / Operations

Customer journeys, delivery workflows, process improvement, handoffs, and capacity planning.

02 / Systems

CRM, automation, practical AI implementation, dashboards, SOPs, and workflow design.

03 / Execution

Team ownership, vendor coordination, weekly priorities, accountability, and performance reviews.

The connection matters.

Marketing creates the opportunity. Operations delivers the promise. Leadership keeps both moving toward the same goal.

A REPEATABLE WAY TO MOVE FORWARD

The Growth
Operating System™

Clear decisions. Defined ownership.
A rhythm your team can actually run.

01

Diagnose

Find where growth, delivery, or execution is actually breaking.

02

Prioritize

Choose the few outcomes that matter most in the next 90 days.

03

Build

Create the messaging, systems, processes, and responsibilities.

04

Execute

Coordinate the people, campaigns, and operating priorities.

05

Measure

Track pipeline, delivery, capacity, and the metrics that matter.

06

Optimize

Improve what's working. Resolve what is slowing the business down.

YOUR FIRST 90 DAYS

From scattered effort
to a shared operating rhythm.

An illustrative engagement.
Your priorities shape the actual plan.

DAYS 01–30

Clarity.

Understand the business before adding more work.

  • Marketing and operations audit
  • Positioning and offer review
  • Customer journey and handoff mapping
  • Systems and capacity assessment
  • Baseline metrics and 90-day priorities
FOCUS A clear direction
DAYS 31–60

Build.

Put the foundations and ownership in place.

  • Messaging and campaign architecture
  • Lead generation and CRM workflows
  • Delivery processes and SOPs
  • Team roles and responsibilities
  • Scorecard and meeting rhythm
FOCUS A connected system
DAYS 61–90

Momentum.

Lead execution, learn, and refine.

  • Launch priority initiatives
  • Review pipeline and conversion
  • Improve delivery and handoffs
  • Coach ownership and accountability
  • Plan the next growth cycle
FOCUS Accountable execution

Every engagement is customized to your company's stage, resources, challenges, and growth objectives.

FLEXIBLE FRACTIONAL LEADERSHIP

The right level of leadership.
For the stage you're in.

WHAT PROGRESS SHOULD LOOK LIKE

Measure the business.
Not just the activity.

We define success together, establish a baseline, and review the signals that show whether the plan is working.

Pipeline visibility

Know where opportunities come from and what happens after a lead arrives.

Track: qualified opportunities, conversion, follow-up

Reliable execution

Give priorities an owner, a deadline, and a regular performance conversation.

Track: commitments completed, cycle time, rework

Founder capacity

Build the ownership and systems that reduce dependence on you.

Track: escalations, delegated decisions, founder time

These are engagement objectives, not claims of past client results or guarantees.

MEET TODD DAVIS

A marketing mind.
An operator's instinct.

Todd DavisFractional COO / CMO

A good strategy only matters if the business can execute it.

My work connects marketing leadership with operations and systems. I help founders see the whole picture—from how a company attracts the right customer to how the team delivers on its promise.

That means asking practical questions: Who owns this? What process supports it? What happens when a lead comes in? How will we know it's working?

“Build the marketing and operating system your next stage of growth requires.”
Connect with Todd on LinkedIn

START WHERE YOU ARE

One conversation can be
the right first step.

FOCUSED SUPPORT

LinkedIn Over Lunch

Bring one LinkedIn challenge. Get focused, pay-as-you-go support.

Get LinkedIn support
STRATEGIC CLARITY

Ask Me Anything

Bring your biggest marketing or business challenge to a strategy consultation.

Book an AMA session

LET'S FIND THE RIGHT NEXT STEP

Less founder
dependency.
More business
momentum.

If your business has outgrown disconnected campaigns, improvised processes, and founder-led everything, let's talk about what comes next.

A CLEARER STARTING POINT

Where is growth
getting stuck?

Start with the free Growth Bottleneck Assessment. Look at how your business attracts, captures, nurtures, converts, delivers, and compounds growth.

01

Share your business context and your next 90-day goal.

02

Assess the six stages of your growth system.

03

Use your findings to start a focused conversation about support.

Take the growth assessment

Opens the Growth Bottleneck Assessment on Jotform.

Prefer to talk through one challenge?

Book an AMA strategy session